When it comes to our friendly fungi supplements, we expect that inevitable question…
‘TwentyTwo, why does your Lion’s Mane cost more than other Lion’s Mane products?’
If you’re looking for the best deal on your quality supplements, then this is a sensible question to ask before you commit to purchasing from any business. You’ve done your research, and you know what you want from your Lion’s Mane. If you like the look of a particular brand and you notice they’re a little pricier, you want to know why.
>We love our Lion’s Mane, and we know you will too, but we know the difference in pricing can be confusing. That’s why we’ve put together all the elements that go into our Lion’s Mane cost, so you know exactly what you’re paying for.
Why Choose Lion’s Mane Supplements At All?
We won’t spore you to death with all the science behind using Lion’s Mane as a beneficial supplement. Even though we do love the science of shrooms. You’ve probably already come across the basics of what you can get out of taking this mushroom. Lion’s Mane is best known for being an incredible antioxidant and anti-inflammatory.
But you might not know that a dose of Lion’s Mane has been scientifically proven to support your immune system, protect against brain conditions such as dementia and Alzheimer’s and can ease symptoms of depression and anxiety.
Clearly, all of these magical-sounding benefits depend on one, pretty major, factor - quality.
Your Lion’s Mane supplement must be of a high enough quality and provide the recommended dosage to give you any effect. And, of course, with quality comes a price. We know our products are of high quality, but we can do more than just claim it.
We can show you what goes into the supplements and the prices you see.
Why Do Our Lion’s Mane Supplements Cost More?
Potency Is Key To A Top-Notch Lion’s Mane Supplement
The actual amount of Lion's Mane per dose varies across brands and supplement types. While some products claim they’ll give you the positive natural effects of this helpful little mushroom, their supplements don’t contain enough active fruiting body to achieve the recommended dosage.
Now, here’s how those lower dosages factor into our Lion’s Mane cost.
More and more scientific studies are coming out about Lion's Mane's supportive and preventative qualities. Overall, the recommended dose to effectively take advantage of the full range of antioxidant, neurohealth, anti-inflammatory benefits is between 1000mg and 3000mg.
Unfortunately, other brands that are available will feature this dosage on their advertising, but fail to mention that 1000-3000 mg was the amount before the product is dehydrated. In reality, the final dosage that you consume may be closer to 100mg or 300mg of Lion’s Mane.
This fact is hidden by using confusing wording in their product descriptions, such as ratios of 10:1 or 12:1, which the average buyer won’t pick up on.
At TwentyTwo, we don’t believe in sneaky wording and shortcuts…
Instead, our supplements give you 1800mg of fruited Lion’s Mane per day. That’s 900mg of pure hot water extract in each of our capsules. Sounds a bit more like you’re getting your money’s worth, right?
Of course, in the beginning, we wondered whether we should follow the rest of the market. Should we have created a £35 product that was easily a tenth of the strength of the recommended dosage? But we decided it was better to put an honest, effective product out there, and let our values and your results do the talking.
It’s kind of like giving someone a glass of watered-down orange squash and telling them it has the same amount of naturally occurring vitamin C as freshly squeezed orange juice. So, we made the choice to give you the freshly squeezed orange juice!
We give our customers the product and dosage they need to get the full effects of a quality Lion’s Mane supplement. We’re all about the morals.
Not Mush-room For Fillers & Bulker In Our Capsules
We sell capsules of pure Lion’s Mane hot water extract, not coffees or teas or smoothie powders. This was a purposeful choice for us.
Our extract isn’t powdered because we know our customers want to take their supplements as quickly and conveniently as possible. We believe in making it easy to take your Lion’s Mane dosage, because, for the large part, most people take all of their vitamins and supplements in one go with a swig of water or juice.
With coffee and tea supplement powders, you may not have time to carefully make a drink before you head out the door. Or you may not enjoy the flavour of your shroom beverage - then you’re much less likely to even be motivated to consume your supplement since you’ll be forcing it down.
As an interesting side note, brands that sell their supplements as tea or coffee are able to avoid paying VAT, as those products are not liable for VAT. Due to our Lion’s Mane being in capsules we are required to pay VAT and we’re ok with that because we want to make sure you, our fellow mushroom product enthusiasts, get the best most convenient supplement, even if we do pay a little extra on our end.
Giving you the best also means making sure no nasties or unnecessary additives go into the Lion’s Mane products you buy from TwentyTwo.
Bulking agents and fillers are about as fun as they sound. Sadly, they appear to be an industry standard for many brands on the market. If we had it our way, we’d put an end to fillers and bulkers, because if you’re buying a Lion’s Mane supplement, you don’t want to be taking a list of other strange and pointless ingredients at the same time.
The types of fillers you’ll often see are silicon dioxide, rice, microcrystalline cellulose, black pepper and stearic acid. Sounds yummy, right?
Rice is a filler you’re likely to see most frequently. This is because many mushroom growers use rice as the substrate where the mushroom mycelium is grown. When they harvest their mushrooms (or in some cases just the mycelium itself) this rice substrate is often just left in. That means the supplement you end up with is part rice, not wholly Lion’s Mane.
Seems like a bit of a cheat to us.
Our supplements will only ever be single ingredients with no anticaking agents, bulkers or fillers (or rice!) in sight!
We’re Homegrown Through & Through
You may not think it, but how the products are grown is a big factor in pricing.
Have you ever thought about how the ingredients to a fast food burger are probably rushed through a chemical-filled process, whereas a fine-dining restaurant likely takes care to source organic, local produce? It’s pretty much the same thing when it comes to mushroom supplements.
At TwentyTwo, we grow our mushrooms using sterile, safe methods to soil association organic standards. And we don’t just stop at the growing stage. We extract, encapsulate, package and fulfil ourselves, all from our farm in Essex.
It’s a lot more work, and it requires more staff who are trained to properly handle this type of quality supplement. But we get to keep full control over the quality and transparency of our products, which is reflected in our Lion’s Mane cost. Ultimately our customers get a trustworthy, high quality product, and that’s our priority throughout the whole process.
On the other hand, if we fancied going to the dark side, we could do what some other Lion’s Mane brands do…
Many other Lion’s Mane products out there are what’s called ‘white label’ products. This means, surprise, surprise, the brand doesn’t grow their own mushrooms or produce their own supplements. They most often buy them in their finished form, packaged from popular drop shipping origins such as China or Russia.
These fulfilment companies send out the product on behalf of the brand every time a customer orders. So the lower quality brand you’d buy from has probably never laid a finger on the product you receive.
Spending your hard-earned money on these types of products is a hu-fungus mistake. These supplements are mass-produced in countries that usually have lower growing, extracting and packaging standards. You get less for your money, lower-quality products and none of the natural benefits you were looking for in the first place.
The Business You’re Buying From…
So what about the TwentyTwo company makes our Lion’s Mane cost more?
We’re made in the UK, for starters! That means we must pay VAT to the British government on each pouch of Lion’s Mane capsules we sell. That means that 20% of what you pay for your TwentyTwo supplements is tax.
This tax is unavoidable (unless we want to make the tax man angry). We can’t get around this since our products are grown, extracted, encapsulated, packaged and fulfilled from the UK to the UK market. Other supplement brands sometimes base their companies outside of the UK, so they don’t have to pay the 20% to the British government.
We’re not against overseas businesses, but we chose to prioritise our UK market by staying native in every way.
Marketing Made For You
Marketing costs a lot when you want to make an impression on the right people at the right time.
If you’re reading this lovely, informative blog right now, then you might have found us through Google or Facebook. Getting your attention there would have cost us between £0.60-£5,00, and that’s without selling a single product.
Marketing costs are notoriously high in the supplement space, so we often don’t make a profit on the first purchase you make with us. This is fine with us, because it means you’ve had the opportunity to educate yourself on quality mushroom supplements, and hopefully, you’ve gotten to know us a bit better.
We believe our audience deserves the time to build a trusting relationship with us and our products. Marketing this way isn’t cheap, but we’re willing to connect with you the right way so we can fulfil our mission of making medical mushrooms; clean, green and mainstream.
If you’re interested in experiencing for yourself what sets our Lion’s Mane supplements apart from the rest, find our super-strength Lion’s Mane capsules here.